Environmentalist Kip Andersen wants to stop the destruction of our planet. He learns that saving water in the shower, limiting car use and sorting waste is not enough if humans remain dependent on animal production, which creates an enormous volume of waste and uses an unbelievable amount of water and soil. Surprisingly, this issue is trivialised by governments and environmental organisations alike. The entire matter starts to look like a conspiracy and the director is even afraid to continue filming. In the end, he does deliver his daring message. This film, including some humorous exaggeration, calls for a radical lifestyle change.